The wait is almost over. Next week, it is time for Salesforce Connections 2024. I can’t believe it has already been two years since then—and that one was quite memorable, as I was last awarded my Golden Hoodie during the keynote!
So, what does this iteration of Connections have in store for us? Will there be enough content for B2C enthusiasts to keep us occupied for two full days?
No epic concert at Connections?
Let’s pull this cat out of the bag before discussing Commerce Cloud-related matters. For a long time, we got used to getting an epic concert one of the evenings of the event, but that does not seem to be the case this time.
It is unfortunate, but it should also technically not be the only reason you got to an event like this (although I have to admit it was always a blast).
And not to worry—in its place comes “Connections Celebration,” which will appeal to some people more than the concert—you can’t please everyone!
The Connections Celebration brings together everyone for an end-of-day celebration with entertainment, networking, and fun.
DJ Jem, the pinnacle of Chicago nightlife entertainment, will be setting the mood, while cirque performers will surprise and delight from the theater stages. Plus, we’ll have three unique photo opportunities to indulge in.
And what’s a celebration without snacks? Delicious bites, along with spiked coffee stations, top tier wine, and nonalcoholic mocktails, will be available throughout the celebration.
Agenda for B2C
Even though your planned agenda may not turn out exactly as expected, it’s still helpful to keep track of important events and schedule changes using the events app and the Connections agenda builder.
Wednesday May 22
- 8:45 AM
- 60 Minutes
- Round Table ( ROOM W185, Level 1)
Thinking about moving to a composable storefront? Did you already implement headless or composable? Learn how others are building unique headless and composable experiences on B2C Commerce.
- 9:00 AM
- 20 Minutes
- Theater Session (Campground, LEVEL 3)
Learn about ASICS Digital’s multiphased transition to headless and how its API-led approach supports an ecosystem of sites and apps, with improved digital experiences and operational efficiencies.
- 9:30 AM
- 20 Minutes
- Theater Session (Campground, LEVEL 3)
Learn how Samsonite accelerated its journey to a modern B2C experience with Red Van’s Autobahn platform, migrating eight commerce sites in nine months, resulting in growth that topped expectations.
- 11:45 AM
- 20 Minutes
- Theater Session (Campground, LEVEL 3)
Learn how VF Corp launched iconic brands leveraging SFRA, Composable Storefront, Commerce APIs, Marketing Cloud, and MuleSoft, enabling flexibility and unique branded experiences.
- 12:30 PM
- 50 Minutes
- Keynote (Room W375, LEVEL 3)
Join us for groundbreaking innovations designed to help any business quickly increase sales and reduce costs by activating commerce on the #1 AI Platform for Commerce.
- 12:45 PM
- 20 Minutes
- Theater Session (Campground, LEVEL 3)
Learn how to leverage new headless offerings from Buy with Prime, exclusively for Commerce Cloud, to optimize costs, architecture flexibility, and build world-class shopping experiences.
- 01:45 PM
- 20 Minutes
- Theater Session (Campground, LEVEL 3)
Learn how Grilla Grills was able to launch with Salesforce Commerce Composable Storefront in just four months. The company saw a 318% faster time to launch, driving more revenue to its business.
- 02:45 PM
- 20 Minutes
- Theater Session (Campground, LEVEL 3)
Learn how commerce innovations in trust and scale ensure the platform is highly available, performant, and secure, to ensure business success — and peace of mind — during your peak shopping events.
- 04:00 PM
- 40 Minutes
- Breakout Session (Room W179, LEVEL 1)
Get a sneak peek into the future of B2C Commerce. Discover innovations empowering customers to activate commerce across all channels, maximizing revenue with the most comprehensive platform.
- 04:15 PM
- 60 Minutes
- Roundtable (Room W185, LEVEL 1)
Get a sneak peek into our new business manager experience and discover how it is driving efficiency, increasing conversion, and fueling revenue growth.
Thursday May 23
- 04:00 PM
- 40 Minutes
- Breakout Session (Room W183AB, LEVEL 1)
Get a sneak peek into the future of B2C Commerce. Discover innovations empowering customers to activate commerce across all channels, maximizing revenue with the most comprehensive platform.
- 02:45 PM
- 20 Minutes
- Theater Session (Campground, LEVEL 3)
Learn about Salesforce’s latest integration with Adyen that streamlines global payments for your customers, ensuring a swift, secure, and efficient checkout experience for your e-commerce business.
- 8:45 AM
- 60 Minutes
- Round Table ( ROOM W185, Level 1)
Thinking about moving to a composable storefront? Did you already implement headless or composable? Learn how others are building unique headless and composable experiences on B2C Commerce.
- 12:15 PM
- 60 Minutes
- Round Table ( ROOM W185, Level 1)
Explore how the Unofficial SFCC Slack Community and open source foster collaboration, innovation, and growth — ultimately driving business success.
- 04:00 PM
- 60 Minutes
- Roundtable (Room W185, LEVEL 1)
A lot of people to meet and sessions to do
The above agenda concludes that decisions will need to be made. Several sessions overlap, but fortunately, many are scheduled more than once, allowing for some flexibility.
I, for one, am excited about the added attention the #CommerceCrew has received, which gives us ample opportunities to meet up!
See you at Connections?
