Welcome!

My name is Thomas, and I am the Head of Commerce at Forward. I am a proud father of two wonderful children: Thalia & Thano.

I have a deep passion for everything Salesforce, and especially for Salesforce B2C Commerce Cloud.

I am here to share my knowledge and experience to help others succeed in the Ohana!

Explore Articles About Salesforce B2C Commerce Cloud (SFCC)

I have been in the commerce world for more than a decade now implementing multiple platforms. I want to share that knowledge about SFCC and how to integrate with the other products that Salesforce has to offer!

A conceptual image of a high-speed data cache, with glowing teal and violet lines of data flowing into a central processing unit in a futuristic server room, representing efficiency and performance optimization.

Field Guide to Custom Caches: Wielding a Double-Edged Sword

You think you know caching. You’ve enabled page caching, fiddled with content slot TTLs, and called it a day. And your Salesforce B2C Commerce Cloud site is still slower than a snail in molasses. Why? Because you’re ignoring the most potent weapon in your performance arsenal: the Custom Cache.

A cartoon illustration of a stylized cloud dynamically processing images. A single, large, unoptimized image enters the cloud from the left, while multiple smaller, perfectly optimized images in various shapes, sizes, and formats (like JPEG, PNG, and WebP) exit the cloud on the right, with arrows indicating the transformation process.

Image-ine: Salesforce B2C Commerce Cloud DIS for Developers

in the wild, wild west of e-commerce, images aren’t just pretty pictures. They’re your silent sales force, your conversion catalysts, and your SEO superheroes. Shoddy, slow-loading visuals? That’s a one-way ticket to “bounce rate hell” and a brand image that screams “we tried.” But fear not, intrepid developer! Salesforce B2C Commerce Cloud’s Dynamic Image Service (DIS) is here to rescue your storefront from visual mediocrity and transform it into a high-octane, pixel-perfect masterpiece.

For more articles, be sure to check out my blog!