It seems like only yesterday that TrailblazerDX happened, and here we are again. But this time in Chicago!
Unlike TrailblazerDX, Connections is focused on creating connections between customers, partners, and Salesforce. Although you will still find some developer-centered presentations, they will be far less common.
The goal is to get inspired by commerce leaders and Trailblazers in Commerce to help brands grow!
What does it have in store for Salesforce B2C Commerce Cloud? Let’s have a look!
It wouldn’t be a Salesforce event if you don’t meet up with other people you have been “slacking” with for the past years. And it is called Connections for a reason!
There is already a channel on the Salesforce B2C Commerce Cloud Unofficial Slack to connect!
And I will be there this year! I wasn’t planning on it at first, but I got an offer I could not refuse! I will be taking part in the Main Keynote of the event.
Building your agenda
Connections 2022 is no small event, and there are many sessions to choose from! The venue itself is also huge, and I can promise that you will easily get distracted 😀.
And there is nothing wrong with that; you need to find your way in this event and do what you want to do to get the most out of it!
Below I have created my “potential” agenda of the event, but I already know some of these will be missed or swapped out.
You will bump into people and lose track of time, but there is no need to stress about missing a session. As mentioned before, it is called Connections! So meet up and have fun!
Salesforce provides a handy tool to build your agenda on the Connections website.
Wednesday, June 8
There are not many reasons to miss the Main Keynote of Connections. And I believe this one will contain a lot of exciting news for the Commerce Cloud Community.
As I am part of the speakers (even if it is only for 4 minutes), I urge everyone in the Commerce Cloud community to attend!
Oh, noes! Decisions! This one clashes with the next one on the list. A discussion about multi-cloud vs. a presentation about Unified Commerce (multi-channel).
This will always happen when building a plan; you can’t catch them all!
The shopper journey has diversified quite a lot over the past decade. More and more options have become available for shoppers to connect with brands. But how do you unify that experience?
In my opinion, a good one to do after lunch!
Are you interested in multi-cloud solutions? Want to see what you can do if you combine multiple clouds to create the perfect customer journey/experience? Then this is the session for you!
Dropshipping and marketplaces are becoming more prominent within the retail market. Learn how you can use Commerce Cloud to allow others to sell your products on their platform by connecting to B2C Commerce Cloud.
One to certainly join! Doing a shameless plug for my colleagues!
I feel like this is the presentation about the new FedEx partnership for delivery, built straight into the platform. So a very interesting one to end the day with.
Thursday, June 9
On to day two! Even though there is not much room between the sessions to explore, keep in mind that this is just a guideline. Wander! Connect!
An interesting presentation where Amplience provides all the content through their Headless APIs to the PWA Kit.
It is also the only session that explicitly mentions the PWA Kit, which is a bit of a shame.
I was hoping to see a lot more about API First and Headless!
I love seeing customer cases, especially when they use multiple offerings from Salesforce.
It is also apparent that customer journeys are becoming more complex over the years, and hearing about other approaches and experiences will help us grow together.
The final one in a spree of 20-minute sessions before lunch! And a good one to end with on integrating social channels into the customer journey using Salesforce Commerce Cloud.
As social channels are ever-changing, looking at what the next five years will bring is not a bad idea.
As mentioned before, Headless has gotten a more prominent part in Commerce Cloud. And it’s share is going to grow in the years to come.
But what does that mean for third party integrations? Let’s see if this session answers a few questions!
I don’t think it is a big secret that I focus on multi-cloud solutions, and Mulesoft plays a big part in connecting the different products that Salesforce offers!
It wouldn’t be a Salesforce event if there weren’t a big party at the end of day one! Connections is no different; a fantastic night of entertainment has been planned out.
For now, it is still unknown “who” will be there, but at least there is a Spotify playlist to get your groove on!
It turns out it is OneRepublic!