Welcome!

My name is Thomas, and I am the Head of Commerce at Forward. I am a proud father of two wonderful children: Thalia & Thano.

I have a deep passion for everything Salesforce, and especially for Salesforce B2C Commerce Cloud.

I am here to share my knowledge and experience to help others succeed in the Ohana!

About Me
Join my team!
A picture of Thomas Theunen leaning on a desk at the office with plants on the background.
A picture of Thomas Theunen leaning on a desk at the office with plants on the background.

Explore Articles About Salesforce B2C Commerce Cloud (SFCC)

I have been in the commerce world for more than a decade now implementing multiple platforms. I want to share that knowledge about SFCC and how to integrate with the other products that Salesforce has to offer!
A cartoon illustration of a stylized cloud dynamically processing images. A single, large, unoptimized image enters the cloud from the left, while multiple smaller, perfectly optimized images in various shapes, sizes, and formats (like JPEG, PNG, and WebP) exit the cloud on the right, with arrows indicating the transformation process.

Image-ine: Salesforce B2C Commerce Cloud DIS for Developers

July 14, 2025

in the wild, wild west of e-commerce, images aren’t just pretty pictures. They’re your silent sales force, your conversion catalysts, and your SEO superheroes. Shoddy, slow-loading visuals? That’s a one-way ticket to “bounce rate hell” and a brand image that screams “we tried.” But fear not, intrepid developer! Salesforce B2C Commerce Cloud’s Dynamic Image Service (DIS) is here to rescue your storefront from visual mediocrity and transform it into a high-octane, pixel-perfect masterpiece.

A friendly cartoon rhino developer confidently orchestrates small robot assistants at a computer. The robots help write code and organize data charts on the screen, illustrating an optimistic view of AI augmenting a developer's work

AI Won’t Steal Your SFCC Job, But a Developer Using AI Will: The Rhino Inquisitor’s Survival Guide

June 30, 2025

Let’s cut to the chase. The whispers in every virtual stand-up, the subtext of every tech keynote, the existential dread creeping into your late-night coding sessions—it all boils down to one question: Is Artificial Intelligence coming for your job? As a Salesforce Commerce Cloud developer, you’re standing at the intersection of a specialized, high-stakes platform and the most disruptive technological wave of our generation. The anxiety is palpable, and it’s not unfounded.

developer manipulating performance

From Lag to Riches: A PWA Kit Developer’s Guide to Storefront Speed

June 23, 2025

Let’s be honest: a slow e-commerce site is a silent killer of sales. In the world of B2C Commerce, every millisecond is money. As a PWA Kit developer, you’re on the front lines of a battle where the prize is customer loyalty and the cost of defeat is a lost shopping cart. Today’s shoppers have zero patience for lag. They expect buttery-smooth, app-like experiences, and they’ll bounce if you don’t deliver.

An abstract illustration of a digital sitemap, featuring interconnected glowing nodes and pathways in shades of blue and purple. The image represents the complex architecture and data flow of a modern website.

Mastering Sitemaps in Salesforce B2C Commerce: A Developer’s Guide

June 16, 2025

In Salesforce B2C Commerce Cloud (SFCC), the sitemap is more than just a list of links. It’s a powerful, scalable system for telling search engines exactly what’s on your site and how important it is. Getting it right means faster indexing, better visibility, and a happier marketing team. Getting it wrong can leave your brand-new products invisible to Google.

For more articles, be sure to check out my blog!