Salesforce B2C Commerce

Field notes from a decade in commerce.

My name is Thomas, Head of Commerce at Forward. I help teams translate business goals into practical Salesforce B2C Commerce Cloud implementation choices — from platform architecture to migration planning and long-term maintainability.

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Thomas Theunen leaning on a desk in an office. — Thomas - Head of Commerce, Forward

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A bespectacled rhino clerk at an intake hatch pushes back crumpled papers while one clean sheet glows as it slides through

Commerce Cloud

SFCC Import File Quirks: XML Order, Characters, File Names

Diagnose SFCC import failures from XSD element order, invalid XML characters, UTF-8 trouble, and file names like import file (3).xml.

Oct 2026 11 min read

Explore SFCC

A decade of implementation notes on Commerce Cloud and the Salesforce suite.

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A cartoon rhino developer frowning at a job configuration screen that shows a red schema error next to a curly-brace object.

Commerce Cloud

ExecuteDataReplication: Why "global": "all" Fails

Oct 2026 11 min

A cartoon rhino courier holds two stacked crates in front of a machine whose hatch is shut by a golden padlock

Commerce Cloud

SFCC WebDAV Deploy Failures: Locked ZIPs, Unzip Errors, 504s

Oct 2026 14 min

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Commerce Cloud

Storefront Next + Page Designer: A Troubleshooting Guide

Sep 2026 14 min

There's plenty more where that came from.

A decade of SFCC notes, guides and lessons - all in one place.

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