Salesforce B2C Commerce

Field notes from a decade in commerce.

My name is Thomas, Head of Commerce at Forward. I help teams translate business goals into practical Salesforce B2C Commerce Cloud implementation choices — from platform architecture to migration planning and long-term maintainability.

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Thomas Theunen leaning on a desk in an office. — Thomas - Head of Commerce, Forward

Featured

Commerce Cloud

Multi-Site, Multi-Brand Storefronts on SFCC: When to Share a Codebase and When to Split It

Get a decision rubric for sharing one SFCC storefront codebase across sites and brands versus splitting it, on both SFRA and Storefront Next.

Aug 2026 17 min read

Explore SFCC

A decade of implementation notes on Commerce Cloud and the Salesforce suite.

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A rhino developer juggling a consent form, a tax ledger, and a countdown clock in a Business Manager control room

Release Notes

B2C Commerce 26.9: Consent, Workspaces, and SLAS Deadlines

Aug 2026 11 min

A rhino holds an ID badge to a locked vault gate reader while a smaller gate beside it stands wide open and unguarded

Commerce Cloud

SFCC GitHub Repo Access: Getting (and Keeping) It

Aug 2026 11 min

A cartoon rhino accountant holding a magnifying glass over two overlapping price tags, one crossed out, one lower.

Commerce Cloud

How SFCC Price Books Actually Work

Aug 2026 16 min

There's plenty more where that came from.

A decade of SFCC notes, guides and lessons - all in one place.

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